Last updated: May 2026
EffMeetings is operated from the United Kingdom. Contact: hello@effmeetings.com.
We process your personal data on the basis of legitimate interests (providing the service you have requested) and, where you create an account, on the basis of the contract between us (our Terms of Service). For analytics, we rely on legitimate interests in understanding how our service is used.
Ungated tools (Calculator, Timer): No personal data is collected. No cookies, no tracking, no accounts required. We do not know who uses these tools.
Gated tools (Brief Generator, Decision Record, Meeting Threads): We collect your work email address when you sign in via magic link. We store usage counts (how many briefs and decisions you have generated this month) and, for Starter and Pro users, the content of your briefs and decision records for the saved history feature.
Meeting Threads: When you create a Meeting Thread, we store the thread name you provide and any briefs or decisions you link to it. Thread names and linked content may contain sensitive business information (such as meeting topics, attendee names, or project references). This data is stored in your account and is only accessible to you. Thread data follows the same 12-month retention policy as saved history.
Billing: Payments are processed by Stripe. We do not store credit card details. Stripe\'s privacy policy applies to payment data.
We use magic link authentication only. No passwords are stored or transmitted. Authentication is handled by Supabase Auth. A magic link is sent to your email; clicking it signs you in.
When you use the AI Brief Generator, the text you enter (meeting objective, attendees, context) is sent to Anthropic\'s Claude API to generate your brief. This content is processed in real time and is not stored by Anthropic beyond the API request. We do not use your input content to train any AI models. AI-generated briefs are provided as a starting point; you are responsible for reviewing and editing them before use.
For Starter and Pro users, generated briefs and decision records are stored in our database for the saved history and Meeting Threads features. This data is retained for 12 months from creation, after which it is automatically purged.
Usage counts reset on the 1st of each calendar month. Saved history and Meeting Thread entries are retained for 12 months and then automatically deleted. Account data (email, tier, usage counts) is retained until you delete your account.
We use Google Analytics 4 to understand aggregate site usage (page views, tool usage). GA4 uses first-party cookies. No personal data is shared with Google for advertising purposes.
We use the following third-party services to provide EffMeetings:
Supabase (database and authentication, hosted in EU), Stripe (payment processing), Anthropic Claude API (AI brief generation), Loops.so (transactional emails), Netlify (hosting), Google Analytics 4 (analytics).
Each of these services has its own privacy policy. We encourage you to review them.
We take reasonable technical and organisational measures to protect your data, including encryption in transit (HTTPS), row-level security on all database tables, and server-side authentication on all API endpoints that access user data. However, no system is completely secure. We cannot guarantee the absolute security of your data.
You have the right to access, correct, or delete your personal data. You can delete your account at any time from the Account page, which removes all your data including threads, history, and usage records. For data access or portability requests, contact hello@effmeetings.com. We will respond to all data requests within 30 days.
We may update this policy from time to time. Material changes will be communicated via email to registered users.
Questions about this policy? Email hello@effmeetings.com.